So I thought what better than to share the knowledge I'm gaining about internet marketing with the interested people of the world. Over the next 25 months, I'll be a full time student working towards my MBA in Internet Marketing. This is an ever evolving field, so every week I'll post my latest discoveries, tips and maybe even a report or two on my blog. Hopefully this will serve those who read it, but more importantly, I'll be required to always get my homework done.
Here's some of the courses I'll be taking:
Internet Consumer Behavior
IT Communications
Digital Storytelling
Internet Business Models
New Media Distribution Channels
Internet Law and Legal Issues
Search Engine Optimization I
Introduction to Web Interface and Usability
Viral Marketing
Intellectual Property
Information Systems and E-Commerce
Social Media Optimization
Affiliate Marketing
Email Marketing
Web Banner Advertising
Web Analytics and Reporting
Interpersonal Communications
Media and Society
Pay-Per-Click Campaign Development
Search Engine Optimization II
Internet Marketing Research Strategies
Global Internet Marketing Strategies
Cultural Studies and the Web
Class begins: 1/7/2010 Wish me luck!
Tuesday, December 29, 2009
Monday, December 21, 2009
2010 Social Media trends become more exclusive. Now more than ever, marketing to Boomers via hand held devices will be lucrative.
In a recent article, Harvard Business Review details out what the 2010 social media trends will look, making statements such as: exclusivity, cutting back on noise and clutter, etc. I agree, social media will be certainly getting more and more refined as time passes. The question everyone is asking is "how".
I have a theory that those who know how to reach the Boomer executives, with a humble objective and defined agenda, will gain huge leverage over these coming years. You see, Boomers know how to build social exclusivity better than anyone else on the planet. As an X child, I learned all about the 60's where they compartmentalized the largest segment of the country's population to follow a brand new way of embracing freedom and love. In the 80's they quietly conditioned the world to embrace the yuppie lifestyle...both classic illustrations of knowing how to "separate" oneself from the conformists. Both social economic landmarks where the rest of the population had no choice but to pay attention as they watched from the other side of the fence.
What is marketing in 2010? It's nothing but a social and economic movement. Redefinition of how business is done, money is spent and people are to behave. To the novice it seems like uncharted territory, but to a Boomer, it's all too familiar playing ground. In the blink of an eye, Boomers know how to rally their own and move mountains. A social media marketer's dream come true. The only problem is, they don't know how much power they really hold.
Many Boomers are still caught up on the learning curve of how this whole social media trend works and the fact that it's an endless reel of activity that they need to wrap their head around. As marketers we're all busy looking at the freighting statistics that tell us that Boomer numbers are low in the social media world...asking each other "how the heck are we going to get them more engaged in this new medium when this IS where business is going?"
I believe that those of us marketers that know how to empower the Boomer to think "just like the good ol days" will be leveraging products and services throughout the social media channels like none other. My best guess is that Boomer marketing history is going to happen via the hand held devices. Boomers love their phones and are very comfortable with the straightforward applications of sending email and texting. Marketers that know how to tie the gadget to their cause will be light years ahead of the game with this tight knit group. Just my two cents, but of course time will tell...
More on 2010 social media trends: http://bit.ly/4sQN48
I have a theory that those who know how to reach the Boomer executives, with a humble objective and defined agenda, will gain huge leverage over these coming years. You see, Boomers know how to build social exclusivity better than anyone else on the planet. As an X child, I learned all about the 60's where they compartmentalized the largest segment of the country's population to follow a brand new way of embracing freedom and love. In the 80's they quietly conditioned the world to embrace the yuppie lifestyle...both classic illustrations of knowing how to "separate" oneself from the conformists. Both social economic landmarks where the rest of the population had no choice but to pay attention as they watched from the other side of the fence.
What is marketing in 2010? It's nothing but a social and economic movement. Redefinition of how business is done, money is spent and people are to behave. To the novice it seems like uncharted territory, but to a Boomer, it's all too familiar playing ground. In the blink of an eye, Boomers know how to rally their own and move mountains. A social media marketer's dream come true. The only problem is, they don't know how much power they really hold.
Many Boomers are still caught up on the learning curve of how this whole social media trend works and the fact that it's an endless reel of activity that they need to wrap their head around. As marketers we're all busy looking at the freighting statistics that tell us that Boomer numbers are low in the social media world...asking each other "how the heck are we going to get them more engaged in this new medium when this IS where business is going?"
I believe that those of us marketers that know how to empower the Boomer to think "just like the good ol days" will be leveraging products and services throughout the social media channels like none other. My best guess is that Boomer marketing history is going to happen via the hand held devices. Boomers love their phones and are very comfortable with the straightforward applications of sending email and texting. Marketers that know how to tie the gadget to their cause will be light years ahead of the game with this tight knit group. Just my two cents, but of course time will tell...
More on 2010 social media trends: http://bit.ly/4sQN48
Saturday, December 5, 2009
Sniff sniff...mmmm - 05/08
Sooo. It's spring cleaning time. Time to switch out the winter wardrobe, wash and store all the blankies with cedar balls and most important, time to call in the spring cleaning maids (YES)!!!
I came home today after working like a feind: Totally prospected three new deals and processed files for over 150 aspiring actors. To say the least, I've been a busy girl! So today when I went home, walked in the house and smelled like a oranges...at times even a hint of pine. Kicked off my heels and walked into the kitchen and even after making a divine Greek dinner (making a special effort to poke my toes into the corners of the baseboards). Sometimes they miss a spot...but today, nothing. Not a crumb, not a slimey nor a sticky. Sheer beauty. The best part? We have hard water and no matter what product line we purchase, the creepy stains mock us daily. But today??? Today...I crept into the hall bath, told myself "I will not assume anything and I will be very understanding if they just couldn't get the stains out either," switched on the light after giving myself a quick hair check in the mirror...slowly walked over to the evil throne, lifted the cover and I swear I heard angels sing. Nothing but pure white porcelain majesty! I was so excited I called my husband to come appreciate the beauty with me...very special moment for us (seriously, we'll talk about this in our senior years).
Here's my little kudos to self...I finally did something right. I used to guilt myself to death for not having time to pay special attention to the domestic details...I'd even get insane with my husband and teenager for not doing it either. After many pout sessions and therapy (yes really, spent two sessions on this one), it finally dawned on me that life's too short. It's seriously okay to not be a super woman and I truely believe that I'll have better skin in the end! All that stress over a clean toilet bowl! Common! I can get just as insane closing deals for my company and make killer money for every crease that forms on my brow. Now that's ROI!
So, in conclusion, coming home today was bliss. I became INSTANTLY relaxed the minute I stepped in the door . Four well paid hours earlier, two magical maids can be thanked for making it all possible. I'll never pick up a swif thingie again!
I came home today after working like a feind: Totally prospected three new deals and processed files for over 150 aspiring actors. To say the least, I've been a busy girl! So today when I went home, walked in the house and smelled like a oranges...at times even a hint of pine. Kicked off my heels and walked into the kitchen and even after making a divine Greek dinner (making a special effort to poke my toes into the corners of the baseboards). Sometimes they miss a spot...but today, nothing. Not a crumb, not a slimey nor a sticky. Sheer beauty. The best part? We have hard water and no matter what product line we purchase, the creepy stains mock us daily. But today??? Today...I crept into the hall bath, told myself "I will not assume anything and I will be very understanding if they just couldn't get the stains out either," switched on the light after giving myself a quick hair check in the mirror...slowly walked over to the evil throne, lifted the cover and I swear I heard angels sing. Nothing but pure white porcelain majesty! I was so excited I called my husband to come appreciate the beauty with me...very special moment for us (seriously, we'll talk about this in our senior years).
Here's my little kudos to self...I finally did something right. I used to guilt myself to death for not having time to pay special attention to the domestic details...I'd even get insane with my husband and teenager for not doing it either. After many pout sessions and therapy (yes really, spent two sessions on this one), it finally dawned on me that life's too short. It's seriously okay to not be a super woman and I truely believe that I'll have better skin in the end! All that stress over a clean toilet bowl! Common! I can get just as insane closing deals for my company and make killer money for every crease that forms on my brow. Now that's ROI!
So, in conclusion, coming home today was bliss. I became INSTANTLY relaxed the minute I stepped in the door . Four well paid hours earlier, two magical maids can be thanked for making it all possible. I'll never pick up a swif thingie again!
Marketing Salt - 6.08.08
Sooo, it's been one of those weeks. One minute it's Monday 9AM and the next is Friday...something thirty. I'm totally spent and ready to go off on a road trip with my two favorite guys. But first, I must prepare for my awesome weekend. Glass of wine, kick of the awesome heels that killed my feet all day and off to fill the tub with the latest issue of Cosmo in hand (Carrie looks great doesn't she?). To ensure success of my ever so coveted bath time, I spend several moments looking over the inventory of bath beads, bubbles, soaps and salts. It's about 80 degrees outside and we're grilling salmon later, so the last thing I want is oily or sticky. I decide on the salts. Now the question is what scent? So many decisions...should I go for warm vanilla sugar, lilac or get really crazy and go for the mango fizzie ones? I decide that I needed a little lilac in my life...so as I tear off the corner and start pouring them first into my hand (so I can clinch it under the running hot water and watch it disappear...love that!), it occurs to me that these little crystals look strangely similar to the stuff I just bought last week for my favorite salt bowl whom resides in the room on the other side of the house called my kitchen. Hmmm? Is it possible that this is nothing but course salt with lilac stuff all over it?
So, in effort to not add a "ding ding" complex to my collection, I decide I'm going to travel down the road that lead me to my purchasing decision. Somehow, I must have had a good reason to buy these little overpriced salt lick chips. I remembered being in a great little French boutique somewhere east of here. There were bath robes, soap flakes, fuzzy slippers, every oil scent you could ever imagine. As I walked around I started feeling more and more like a little girl in a candy store. Every table had some kind of product affirming my theory that 'girls buy this kind of stuff no matter what it costs cause we're special.' That's where the unraveling of reason begins.
After about a good hour of figuring out just how indeed I was going to stock my bathroom with all this cool stuff and not spend my son's college fund, I figured out that if I purchased everything in my basket and skipped eating lunch that afternoon at some over priced restaurant my husband was meeting me at(only a water for me please), I could justify my purchase. And ALL is what I bought. The problem was that the 'no lunch' formula didn't work once I found out they had seared tuna and seaweed salad (my favorite). Oh well, that's why they made credit cards, right?
So coming back to my not so unwinding bath moment, I processed the fact that I indeed was duped. How's that possible? I'm a marketing chic and I should know better! As I sat there listening to the awful sound of the jets (can't they make those things any quieter?), I looked around my bathroom. Like shocking photos, each one of my hair products flashed me their logo and sexy shaped plastic bottle. My razor peered at me from its cute little shower caddy with a look of satisfaction as if it were saying "Venus probably did not shave her legs dear...hello?" Yes, every corner of my sacred room where I retire in seek of peace and solstice, was screaming "brand slut!!!".
As I get out to find comfort inside my fluffy white bath robe (with the Grand Floridian crest on it...yikes!) I take one last look around this new room of smoke and mirrors. One by one I acknowledge each of these products who spoiled today's bath time splendor and I say "If it wasn't for girls like me, no one would even know you exist."
So in the spirit of supporting my fellow marketing peeps, here's to you for making your bottles of fizzies and bubbly stuff look so great on the shelf. I'm honored to continue to help keep us all employed. Now that's a cause I can pour more wine to....cheers!
So, in effort to not add a "ding ding" complex to my collection, I decide I'm going to travel down the road that lead me to my purchasing decision. Somehow, I must have had a good reason to buy these little overpriced salt lick chips. I remembered being in a great little French boutique somewhere east of here. There were bath robes, soap flakes, fuzzy slippers, every oil scent you could ever imagine. As I walked around I started feeling more and more like a little girl in a candy store. Every table had some kind of product affirming my theory that 'girls buy this kind of stuff no matter what it costs cause we're special.' That's where the unraveling of reason begins.
After about a good hour of figuring out just how indeed I was going to stock my bathroom with all this cool stuff and not spend my son's college fund, I figured out that if I purchased everything in my basket and skipped eating lunch that afternoon at some over priced restaurant my husband was meeting me at(only a water for me please), I could justify my purchase. And ALL is what I bought. The problem was that the 'no lunch' formula didn't work once I found out they had seared tuna and seaweed salad (my favorite). Oh well, that's why they made credit cards, right?
So coming back to my not so unwinding bath moment, I processed the fact that I indeed was duped. How's that possible? I'm a marketing chic and I should know better! As I sat there listening to the awful sound of the jets (can't they make those things any quieter?), I looked around my bathroom. Like shocking photos, each one of my hair products flashed me their logo and sexy shaped plastic bottle. My razor peered at me from its cute little shower caddy with a look of satisfaction as if it were saying "Venus probably did not shave her legs dear...hello?" Yes, every corner of my sacred room where I retire in seek of peace and solstice, was screaming "brand slut!!!".
As I get out to find comfort inside my fluffy white bath robe (with the Grand Floridian crest on it...yikes!) I take one last look around this new room of smoke and mirrors. One by one I acknowledge each of these products who spoiled today's bath time splendor and I say "If it wasn't for girls like me, no one would even know you exist."
So in the spirit of supporting my fellow marketing peeps, here's to you for making your bottles of fizzies and bubbly stuff look so great on the shelf. I'm honored to continue to help keep us all employed. Now that's a cause I can pour more wine to....cheers!
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