How to Get Serious Cash for Your Blog, Vlog or Social Site

The "if you build it, they will come..." principle does not apply to many.  However, if you are one of those blessed individuals who happens to have a successful blog (200,000 unique visitors per mo.), Facebook following (1,000+ followers), Twitter (10,000+ followers) or YouTube Channel (1M views+), there's some serious money out there awaiting you.  No joke.

Brands and investors are getting smarter.  Rather than trying to re-invent the wheel, they're investing in the ones that are already turning out audience.  Social media brand sponsorship is a $2 Billion industry and only getting stronger.  Check out these articles on the topic if you want to learn more.

• A Blogger Who Gets It (and by "it" I mean money)
• Finding a Sponsor (They're out there)
• A Blogger Who Got Her Own TV Show Because of Her Blog (It's possible)
• A NYTimes Article  (In case you still don't believe me)
• How a Hollywood PR Company Hired Bloggers to Hang Out Backstage with Celebs (Yep. It Even Happened to Me) 

How the Emmys Created Added Entertainment Value Through Video Blogging

It's a reality world out there and shows like the Emmys are no exception.  The viewing audience not only wants to see what's happening in front of the stage, they want to experience "behind the scenes" too.  This year I had the opportunity to participate in the behind the scenes magic (like everyone else) via the cleverly positioned cams.  My full review on Hollywood Today...

BTW.  Video blogging is a great strategy to engage your audience one step further at any corporate event.  The key is to have entertaining people hosting the behind the scenes happenings ;-)

Emmys give viewers “LIVE” Backstage webcast access - Video Blogger Style!

It’s a social media world out there.  People not only want access, they want to be involved – before – during and after each special moment.  Backstage of this year’s 63rd Primetime Emmy® Awards, is no exception.  This year’s Emmys will stream a live web cam telecast, capturing all moments behind the scenes from eleven different cameras, each controlled by the viewer, "video blog style."  During the regular scheduled telecast, viewers can tune into un-edited greenroom gatherings, catch celebrity press room interviews and even hang out with the winners in the VIP Winners Lounge – All LIVE. http://www.emmys.com/backstage-live

As Hollywood Today’s Business Correspondent, I will be commenting on the backstage stories, the people and technology that makes it all possible.  Be sure to tune into my tweets @GlampreneurGirl throughout the event.  Is video blogging the next big thing to hit Hollywood?  I seem to think so, and you’ll hear all about it on HollywoodToday.net

How to Maintain Business Leverage, No Matter What the Economy Does

Do you have a plan?  The economy can be a major game changer for anyone in business, but if you know your numbers, your market and how you plan to connect with that market, YOU hold the power. NEW book Business Model Generation delivers on this concept.  Full article:

Women 2.0: Business Model Generation: Strongly Recommended Read for Entrepreneurs and Startuppers

 

http://www.businessmodelgeneration.com

How to Price and Sell Your Website or Blog

Anyone's who's vested time and energy into their web based assets, knows it's more about contribution than anything else.  Compensation for all that hard work comes from possible future sales, potential contacts and of course the revenue of the internet: followers.  But few have actually taken the steps to actually price and list their web assets in the market.  Most might even say they wouldn't even know where to begin.  As a business broker, I can affirm there is a GIANT demand for these kinds of businesses out there and simply not enough inventory to meet that demand.  In fact the very first business I owned was a web based marketing service that I sold just 7 years from inception for a very nice profit. 

Want to learn more?  Here is an EXCELLENT step-by-step detailing out how to go about pricing your website, blog or e-commerce business for future sale or acquisition:
http://www.problogger.net/archives/2011/09/07/whats-your-blo-worth-how-to-value-web-properties/

Want a free website or blog appraisal?  Give me shout: patty@business-team.com

Marketing Event Strategy Using Lemons?

This year's Taste LA food and wine festival was nothing less than fabulous; but it was the nifty little promotional strategy Target created that scored HUGE with the crowd.  The amazing part?  They did it by using only lemons, a mason jar and a lemonade stand.