Getting Your Brand into the Hands of the Famous

Beyond excited to be working with this amazing Glampreneur, West Hollywood's own Vanity Girl Maxine Tatlonghari.  She's not only launching her own signature "How To" complete learning center this fall, she's sharing free goodies all along the way.  Here's one of her latest posts all about an amazing tool she favors that helps her get her stuff into celebs hands.

http://iamvanitygirl.wordpress.com/2013/09/02/how-do-i-contact-a-celebrity/

3 EZ Steps to Figure Out Your Business's Value

As a Business Broker, I'd hear this question all the time: "How would I know what my business is worth if I wanted to sell it?"  Many times, getting an idea of what this figure is, will help a seller decide if he/she wishes to move forward with exploring the process of selling their business....or not.

We have lots of analytical tools and formulas to get to a sales price before we list a business; but there's a pretty simple formula we do in our head to see if it's a listing we should consider taking in the first place:

1. Figure out what the annual sales are.
2. Figure what the owner(s) take home annually as a paycheck, PLUS an estimate of the personal things they write off.  This gives us a broad idea of that seller's discretionary earnings (SDE).
3. Multiply the SDE by 2.0 to 2.5.

That new number will give you an idea of a price range a potential buyer would be willing to pay for your small business.  Of course it's more involved once we sit down with the financials and decide on a final listing price; but knowing this figure will help you decide if you want to at least move forward with your options.

Effective Pay Per Click Campaigns - A reference list

"Learn from the mistakes of others and hope not to make them yourself," I always say.   Here's a list of excellent resources on pay-per-click campaignage...enjoy.

1.  Paid Search Ad Copy: Five Things Newbies Don't Know shar.es/HzeEl

2.  How to Write PPC Ad Copy: Four Ad Templates that Cause Clicks and Conversions    searchenginepeople.com/blog/how-to-wr…

 

3.  7 Tricks for Creating Powerful Internet Ad-Copy jessicaswanson.com/7-tricks-for-c…

How to talk to little girls - a business girl's perspective

Oh gosh, this one's tough.  Friend of mine posted this article from the Huffington Post on Facebook today...inspired me to yammer.  The article is all about talking to little girls less about their outer beauty, more about their inner beauty.  I agree with the article's point about talking to girls about their minds first.  Agreed, little girls should grow up with an inner confidence only the comfort of knowledge can offer.  With that being said, I will firmly argue that women who does not recognize the power of their external beauty are sadly missing out.  You just can't argue with nature, women ARE beautiful.  To encourage a little girl to develop and care for her outer beauty, in my opinion, offers her an tremendous advantage in the future.  A woman that's in shape and well groomed will garner a certain level of respect that an overweight poorly groomed woman can not.  I was raised by a man and grew up believing looks didn't matter.  I was never encouraged to take care of my body, my skin or my hair.  I was however encouraged to study hard and never let them see you sweat.  Today, I can go head to head with any corporate dude in any board room with my eyes closed. It's however been the largest struggle of my life to embrace and celebrate my femininity.  The good news is that once I understood it, I became twice as powerful in the corporate world. They don't see me coming.  As women, beauty is indeed the secret weapon many women do not even know they have