Why Groupon Inspired Email Marketing Makes the Phone Ring Instantly

There's a lot of chatter out there about the need to get back to "high touch, high trust" selling when it comes down to retaining customers for our small businesses.  And for the record, I'm all about the relationship based long term client, but there's no denying that the internet has very much changed the consumer's buying behavioral patterns.  Would you agree?

So when coaching clients on ways to get the quickest return on invest (ROI) from their email broadcasts, I simply ask them WWGD?  That's "What Would Groupon Do?" for those folks that are thinking about ways to make their email blasts produce instant sales from their ADD (Attention Deficit Disorder) consumer base. 

It's not that consumers are really ADD.  It's that we as a culture have evolved into an instant gratification purchasing pattern that is nurtured by the Groupon, Living Social vendors.  So why not meet those customers on that level, rather than try to ask them to re-learn traditional spending methods?  Proof it works?  I've now executed over 300 e-mail campaigns in the last 24 months for just a hand full of these more progressive thinking clients.  Their average click through rates are 36% or higher and have they generated over $2M in new sales JUST using this method. 

If over 80% of your Groupon customers are just looking for the next deal why not  simply embrace becoming the business to give it to them?  In my opinion, if you don't, your competition just might.  Thoughts?

The Groupon Instant Up-Sale by Voucher Number Technique

Most small business merchants simply accept the voucher number, plug it into the Groupon merchant center and "hope" this new client will buy more simply because they enjoyed their experience.   The problem is there is no urgency or immediate reason for the client to buy it today or buy it NOW.

Getting clients to buy more on the spot is not hard if you know how to add a small amount of urgency with finesse.   Here's a quick EZ technique I tech.  I call it:

Leveraging the Power of the Voucher Number

Step 1:  Ask the client if they knew they could "do more" with their voucher number.  Here's Ms. HowYouSayIt to help you with the words.

Step 2:  The client needs to check out with their voucher number and it can only be used once, right?  So basically, they can take advantage of their discount upon check out or not, but they don't get to think about it or use it later because you tell them your "system is simply not set up that way."  

Give it a try and watch your sales double on the spot!

Source: www.GroupcouponSales.com

GROUPON and Living Social Sales-Boosting Secrets You Should Know

Small business owners and service professionals know that selling to their audience hasn’t gotten any easier in these economic times.   Many have depended on the daily deals or GROUPON and Living Social campaigns to get them by, but find themselves even more frustrated than when they started because they only break even or worse, lose money in the process.  But now there’s a resource they can count on that guarantees results consistently up selling any daily deal or GROUPON voucher holding customer INSTANTLY!

It all revolves around the power of the voucher number.  You already know how to run one of these daily deals, Groupon or Living Social campaigns.  I just want you to have the tools to up sell every single prospect that is going to walk through your door!  I can teach you how to create these six and seven-figure launches.  

On August 8th, 1PM PST I will share in in free 30-minute teleseminar class which coaches small business owners through the process of the least expensive, most effective list building and sales generating tool out there today:  GROUPCOUPONS.  My team has generated over $1.2M in less than six months using these exact techniques.  The best part is that the GROUPCOUPONSales Mastery method does all the heavy lifting for us! 

Tune in to my teleseminar, 3 EZ Ways to InstantlyUpsell GROUPCOUPON Customers: How to multiply and make BIG FAST MONEY from yournext campaign.  It's free with limited availability,  so you’ll need to sign up fast!  I’ve helped struggling businesses weeks away from closing their doors to generate 7-figure sales numbers in just six short months applying these simple to learn tools and techniques.  Now, I’ve got it down to a science and I’m able to share these EZ formulas with any small business looking to make a serious profit from their GROUPCOUPON campaigns.  Not knowing about these tools and techniques cost us hundreds of thousands in missed income opportunity, but I’m going to help you learn from our mistakes!

How to Maintain Business Leverage, No Matter What the Economy Does

Do you have a plan?  The economy can be a major game changer for anyone in business, but if you know your numbers, your market and how you plan to connect with that market, YOU hold the power. NEW book Business Model Generation delivers on this concept.  Full article:

Women 2.0: Business Model Generation: Strongly Recommended Read for Entrepreneurs and Startuppers

 

http://www.businessmodelgeneration.com

Marketing Event Strategy Using Lemons?

This year's Taste LA food and wine festival was nothing less than fabulous; but it was the nifty little promotional strategy Target created that scored HUGE with the crowd.  The amazing part?  They did it by using only lemons, a mason jar and a lemonade stand. 

How Passion = Profits

God I love this town...where perception becomes reality.  It's no different in the business world.  You get excited about what you do, it becomes infectious. That infectious attitude then spawns viral activity and great online PR.   Here's a quick clip to share how one savvy Glampreneur Matriarch has done it throughout Beverly Hills, Brentwood and the Palisades for over 20 years.  

 Anita Neumann, Day Spa Consultant

3 EZ Steps to Figure Out Your Business's Value

As a Business Broker, I'd hear this question all the time: "How would I know what my business is worth if I wanted to sell it?"  Many times, getting an idea of what this figure is, will help a seller decide if he/she wishes to move forward with exploring the process of selling their business....or not.

We have lots of analytical tools and formulas to get to a sales price before we list a business; but there's a pretty simple formula we do in our head to see if it's a listing we should consider taking in the first place:

1. Figure out what the annual sales are.
2. Figure what the owner(s) take home annually as a paycheck, PLUS an estimate of the personal things they write off.  This gives us a broad idea of that seller's discretionary earnings (SDE).
3. Multiply the SDE by 2.0 to 2.5.

That new number will give you an idea of a price range a potential buyer would be willing to pay for your small business.  Of course it's more involved once we sit down with the financials and decide on a final listing price; but knowing this figure will help you decide if you want to at least move forward with your options.