Effective Pay Per Click Campaigns - A reference list

"Learn from the mistakes of others and hope not to make them yourself," I always say.   Here's a list of excellent resources on pay-per-click campaignage...enjoy.

1.  Paid Search Ad Copy: Five Things Newbies Don't Know shar.es/HzeEl

2.  How to Write PPC Ad Copy: Four Ad Templates that Cause Clicks and Conversions    searchenginepeople.com/blog/how-to-wr…

 

3.  7 Tricks for Creating Powerful Internet Ad-Copy jessicaswanson.com/7-tricks-for-c…