Don't get discouraged. It's really all about organizing yourself and remembering that the less key words you pick to work with, the more success and ease you'll have.
1. Pick Your HIGHLY Targeted Keywords - Only 12-15 (seriously)
2. Track your CPC (Cost-per-conversion) - Not just your cost-per-click
3. Bid Seperately for Your Content Network Ads - an area where micro-managment works!
4. Aaaand REPEAT! (a lot)
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